Top Food and Drink Apps in New Zealand Q1 2023

During the first quarter of 2023, the Food and Drink app category in New Zealand saw notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at the top 5 apps:

Solid Starts: Baby First Foods showed a steady performance in weekly revenue, peaking at around $646 in mid-January and gradually declining to approximately $440 by the end of March. Weekly downloads varied, with the highest number being 356 in the second week of January. The app also maintained a consistent number of weekly active users, starting at 1.6K and peaking at 1.7K in late February.

Gronda experienced a fluctuating revenue trend, reaching a high of $603 in the last week of February. Downloads were minimal, with a peak of 8 in early March. No active user data was available for this period.

NYT Cooking saw its weekly revenue peak at $271 in the first week of January and remained relatively stable throughout the quarter. Downloads peaked at 193 in early January and saw a consistent pattern with minor fluctuations. Active users started at 740 and reached a high of 829 in mid-January, maintaining a stable trend thereafter.

Two Raw Sisters: Feel Great, a new entrant, showed impressive growth in March. Weekly revenue surged from $204 in mid-March to $2.8K by the end of the month. Downloads also saw a significant increase, reaching 1.5K in the final week of March. No active user data was available for this period.

Paprika Recipe Manager 3 displayed a decline in revenue, starting at $188 in the first week of January and dropping to $50 by the end of March. Downloads peaked at 39 in the first week of January but generally remained low. Active users remained stable, starting at 72 and peaking at 114 in the second week of January.

These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.